Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production. 

Objective: 

To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.

Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.

Output: Local TV, pre-roll,

social media

Production budget: $25000

Since both brands have limited budgets for TV and video production, I have tapped into our in-house production team to produce content in a variety of outputs: local TV, pre-roll, social media and internal use. From concept, to storyboarding, to pitching to casting, to directing, I have lead all aspects of production. 

Objective: 

To create an engaging video spot that tells the brand story of connections while leveraging the new menu. Bring brand to life with emotion, warmth, comfort and mouth-watering craveability.

Concept: Old friends that haven't seen each other in a while meet at their favorite place to catch up.

Output: Local TV, pre-roll,

social media

Production budget: $25000

Carvel Super Fan

Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.

Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.

Output: Local TV

Production budget: $4500

Carvel Super Fan

McAlister's Choose 2

Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.

Concept: We wanted to use  swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.

Output: Pre-roll and Local TV

Production budget: $3000

McAlister's Choose 2

Objective: Carvel partnered with Snickers to create a new ice cream flavor. The goal was to leverage the product with the "Real People. Real Ice Cream" direction.

Concept: To create an Insta-Story style video, that heroes the product while purposefully looking like user generated content.

Output: Local TV

Production budget: $4500

Objective: McAlister's wanted to feature the convenience and customization of the Choose 2 menu while keeping the food as the hero.

Concept: We wanted to use  swipe feature on a "screen" to illustrate the ease of the overall ordering experience as well showcasing the customization of the craveable products.

Output: Pre-roll and Local TV

Production budget: $3000

National Sandwich Day

Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.

Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.

Output: Facebook

Production budget: $1000

National Sandwich Day

Objective: To create a video that showcased a McAlister's signature Club sandwich for National Sandwich Day in a fun and different way.

Concept: To ask kids how to make the perfect sandwich, and then reveal that it had already been created.

Output: Facebook

Production budget: $1000

TEAm Training

Objective: To create a series of short videos that generated buzz for Free Tea Day.

​

Concept : Using a tongue-in-cheek approach to show how  “Tea Freaks”  and Tea Freaks-in-training are  preparing  for Free Tea Day .

Output: Facebook and Instagram

Production budget: $2000

TEAm Training

Objective: To create a series of short videos that generated buzz for Free Tea Day.

​

Concept : Using a tongue-in-cheek approach to show how  “Tea Freaks”  and Tea Freaks-in-training are  preparing  for Free Tea Day .

Output: Facebook and Instagram

Production budget: $2000